Introducing The 2025 Legal Marketing Decision-Makers Survey!
Insights from over 100 marketing and business development leaders — on everything from AI to attracting new clients.
Elevating Legal Marketing Through Strategy, Coaching, And Technology
Insights from the Legal Marketing Association’s 2025 Annual Conference.
Why Some Firms Are Leading The Market With Generative AI
A culture of innovation with strategic AI like Lexis+ AI is revolutionizing law firms by boosting efficiency and deepening client relationships.
Marketing Roundup: Diverse Leadership, Strategic Pricing, Data-Driven Client Service
What you missed this month from the Legal Marketing Association.
Legal Marketing Leaders: How Is Your Department Evolving?
Please share your insights in this (always) brief and anonymous survey from Above the Law and the Legal Marketing Association.
Marketing Roundup: Generating ROI, Driving Associate Retention, Finding Opportunity In Retirement
What you missed this month from the Legal Marketing Association.
Marketing Roundup: What Clients Really Want, Cross-Firm Relationships, Debates About DEI
What you missed this month from the Legal Marketing Association.
Conquering Conferences: Enjoying Small Victories
It's the small steps and the individual moments that create the most memorable experiences.
Conquering Conferences: Embracing New Conversations
How you can bring vibrant energy to each new interaction.
Conquering Conferences: The Art Of The Graceful Exit
Knowing how to bow out gracefully is key to maintaining your social finesse.
Marketing Roundup: Free Research Tools, Cross-Selling Plans, AI Tips
What you missed this month from the Legal Marketing Association.
How Strong Is Your Firm’s Financial Visibility?
Discover how to gain more control over your firm’s finances and unlock smarter growth strategies—take a quick financial visibility quiz designed for law firms.
Marketing Roundup: Leadership Styles, Competitive Intelligence, Leveraging Tech
The LMA shares insights on handling AI with outside vendors and leveraging firm culture for business development.
Winning Business With Legal Tech: Pitching Tips For Law Firms
What’s the best way for law firms to showcase how their use of legal tech benefits clients in pitches and proposals?
The Playbook Strategy: Taking The Field In The Big Game
Here’s how you can draw on your preparation to secure some big wins.
The Playbook Strategy: Mastering The Art Of Conference Conversation
You, too, can strike the right balance between sales pitch and socializing.
The Playbook Strategy: Your Personal Pre-Conference Training Camp
Ready to make the most of the weeks before your conference? Your guide awaits.